3 Tips for Creating High-Quality Custom Stickers

Printing a variety of stickers for your business can be an effective and unique marketing strategy for events. Using stickers during charity drives or marathons lets your business connect with local communities while showcasing your logo and motto to attendees. At Bestype Printing, we offer custom stickers printed on water-resistant vinyl with a range of finishes, including gloss, matte, and transparent. Here are three tips for creating high-quality custom stickers for your business:

1. Use Pantone Colors

Pantone colors promote accurate color matching during the printing process, making it easier to translate your digital design into a physical sticker format. This standard color system uses cyan, magenta, yellow, and black (CMYK), which form the foundation of print work. There are over 1,000 colors available in Pantone, including metallic and neon hues.

Each Pantone color has a numerical code that defines its specific shade. The code also includes a letter that refers to the kind of paper being used, such as “C” for coated and “U” for uncoated. Using Pantone colors allows you to customize your sticker’s appearance using bold or pastel colors. It helps provide consistency across your sticker prints, regardless of the printer or material used.

2. Digitally Optimize Your Design

Optimizing your design format helps you achieve a professional-looking sticker with sharp details. You may optimize your digital design by saving the file as a .pdf, as this format preserves color accuracy and detail. Other file types, like .png, use red, blue, and green (RGB) color settings instead of the print-standard CMYK.

To increase the quality of your sticker image and prevent blurriness, we recommend using a resolution of 300 DPI. Resolution types can be checked in your image editing software, typically located under the settings tab. You can also turn your design into a .pdf vector, which helps create clean, sharp lines.

3. Run a Test Print

One way to visualize what your stickers will look like is to complete several different test prints. These test prints let you evaluate the size, shape, and finish of your stickers. At Bestype Printing, we provide physical proofs for you to approve before we begin mass production of your sticker order. You can receive your proof via mail or visit our New York location to review it in person.

The overall shape of your stickers depends on the type of cut you prefer. A die cut is a specialized process that trims the sticker into a custom shape, following the exact outline of your design. This type of cut creates a precise, smooth edge around your sticker, giving it a polished and professional appearance. Die cuts are ideal for unique or intricate designs that stand out from standard shapes. If your design features simple geometric shapes, like circles or squares, a die cut might not be necessary, as standard cuts can still provide a clean and professional finish.

Order Stickers With Bestype Printing

At Bestype Printing, we produce vibrant and professional-looking stickers for both small and large-batch printing projects. We also offer rush services to meet your tight deadlines for last-minute events or promotional campaigns. Contact us today to begin your custom sticker order.