5 Ways To Use Printing Services in the Fashion Industry

Fashion companies can use business cards, catalogs, brochures, and other printed materials to set themselves apart from the competition. They may reach their target audience using custom layouts and unique finishes. Our Bestype Printing team helps designers showcase their collections and enhance their brand identity. Here are five ways to use printing services in the fashion industry:

1. Lookbooks and Catalogs

Lookbooks and catalogs help designers present their brands and designs. These printed materials can contain curated photos showcasing the brand’s latest clothing and accessories. They may be used for upcoming events like trade shows, allowing the fashion company to share their pieces with a broader market. Bestype Printing offers professional printing services, including creating high-quality lookbooks with vibrant colors and sharp details. From conception to completion, we help manage the print size, binding options, and paper weight selection for a polished final product.

2. Brochures

Materials like brochures can help promote sales. They also make sharing information at fashion events quick and efficient. Print shops offer fast turnaround times, making sure fashion companies have professionally printed materials ready for upcoming product launches and other occasions. They also provide a range of customization options, including high-quality paper and unique folds, to create eye-catching brochures that match a brand’s aesthetic. At Bestype Printing, our team can make standard or classic tri-fold brochures. We offer glossy and matte paper coatings, along with other finishes.

3. Business Cards

Fashion events and trade shows offer opportunities for designers to share professionally crafted business cards. These cards can have contact information and QR codes that lead potential clients to explore the designer’s portfolio, website, or social media. A well-designed card may make a lasting first impression and strengthen brand identity. Bestype Printing offers a variety of custom materials and finishes to elevate our printed products. Our business card options include:

• Metal: Heavier and more durable, offering a sleek, modern look.
• Letterpress: Delivers crisp, high-definition images with deep impressions. 
• Thermographic: Uses heat and varnish to create raised text and designs, adding a tactile element. 
• Embossed: A three-dimensional process that raises logos and text for a distinctive feel.

4. Poster Displays

In retail environments, poster displays help capture consumer attention and raise awareness. Well-designed printed materials, such as standees or counter displays, can highlight featured products like seasonal clothing collections or footwear promotions. Depending on the type of poster, the professional print team may recommend matte or gloss finish options. They can also help make sure your products have clear images, logos, and fonts before and after printing.

5. Custom Products

Custom print products are available in a wide variety of options, including fabric items and stickers. Fashion companies can print on sports caps, beanies, T-shirts, and more to create customized wearables. A streetwear brand might print limited-edition designs on T-shirts or beanies to give away at a launch event. This turns participants into walking advertisements, increasing the fashion brand’s visibility.

Sticker printing helps promote word-of-mouth marketing. Our team uses custom die-cuttings to make different shapes, including ovals, circles, squares, or rounded corners. Fashion companies may use these stickers to create brand awareness or give customers a small gift with each order.

Showcase Your Brand With Professional Printing Services

Our team at Bestype Printing helps fashion clients reach their target audience through catalogs, business cards, flyers, and more. Businesses can use our custom printing services to showcase their brand at various events, from store openings and anniversaries to fashion shows and pop-up shops. Contact our team today to learn about our printing options and how we can support your vision.