Benefits of Using a Print Shop To Advertise Your Business

Printing companies produce advertising materials for many industries, including promotional flyers for retail shops and magazines for fashion brands. They give your business access to advanced printing technology, whether you need digital or large-format prints. Here are five benefits of using a print shop to create advertising materials for your business:

1. Diverse Selection of Print Products

A professional print shop offers a wide range of print products, from business cards to brochures. They make it convenient to create all the materials you need for an advertising campaign in a single location. Some of the products we offer at Bestype Printing include:

• Flyers: Printed flyers help promote events, sales, or new products. You can distribute them in high-traffic areas or pass them out during events to increase your brand’s visibility.
• Banners: Banners are ideal for trade shows, outdoor events, or storefront displays. Print shops can add large, bold graphics to attract attention and communicate your message quickly.
• Business Cards: Business cards are compact and portable, making them suitable for carrying in your pocket and handing out during product presentations or networking events.
• Direct Mail Pieces: Direct mail pieces help you target specific audiences with tailored offers. They are sent directly to customers’ mailboxes to advertise seasonal promotions, sales, or other events.
• Brochures: Brochures provide detailed information about your business’s services or products. You can distribute them at events or display them in your store or office.

Print shops offer many other products to cater to your advertising strategy, even if your plan requires more unique materials. They will produce custom labels, stickers, and window decals, allowing you to be creative when selecting where to place your advertisement. Printers also create promotional merchandise like branded tote bags, T-shirts, and sweatshirts. These products are practical and serve as long-lasting marketing tools, turning your customers into walking advertisements. Whether you’re promoting at a trade show or opening a new store location, print shops help meet your advertising needs with creative and memorable solutions.

2. Customizable Materials and Features

Using a professional printing service to advertise your business lets you customize your materials with eye-catching features. Print shops can add glossy finishes, bold colors, or unique textures when creating your advertisements. They also offer embossing and foil stamping, which adds detail and texture to your prints. Printing companies can use spot varnishing to draw attention to specific areas of your flyer or brochure. This technique involves applying a gloss, satin, or matte varnish, creating a sheen effect over text and images to enhance their visibility. The coating also provides an added layer of protection.

At Bestype Printing, we design and create various specialty advertising materials. You can use our scented printing services if your business sells cologne or perfume. This specialty process allows you to add your custom scent to promotional cards or event invitations, giving customers a brief experience of your fragrance. Our glow-in-the-dark printing capabilities let you promote products in dimly lit environments. You may use this feature to create signage for night events, festivals, or seasonal retail displays. 

We also offer perforation details, which allow you to add tear-off sections to your marketing materials. This specialty service is good for coupons, RSVP cards, or event tickets. The perforations make it easy for your customers to take action, whether that involves redeeming a special offer or attending a ticket-only event.

3. Outdoor Advertising Options

With professional print shop services, you can create durable outdoor advertising materials. Outdoor materials are made to withstand the elements while maintaining their vibrant appearance. They include mesh and vinyl banners. Mesh banners are wind-resistant and lightweight, making them easy to move and install in breezy locations. Vinyl banners are water-resistant and allow you to use high-resolution images for your advertisement. At Bestype Printing, we use large-format printing to produce attention-grabbing oversized advertisements, from glass decals to vehicle wraps.

4. Consistent Branding Aesthetic

A print shop will work closely with you to follow your branding guidelines when adding logos, color palettes, fonts, and imagery. This helps make sure that all your advertising materials are consistent and reflect your brand’s identity. Professional printers can also provide high-quality proofs before the final print run, allowing you to review and approve every detail. This step helps you verify that the colors and overall design match your business’s aesthetic.

5. Quick Project Turnaround

Some print shops offer rush printing services to help accommodate tight deadlines or last-minute changes. At Bestype Printing, we complete all of our projects in-house. This allows us to control each step of the printing process, minimizing delays and promoting a quick turnaround time.

Partner With a Premier Print Shop

Partnering with a print shop helps you meet your business’s advertising needs, whether you’re promoting an upcoming sale or looking to increase your brand’s visibility. Our Bestype Printing team can guide you when choosing a design layout, material type, and printing technique for your advertisement. Contact us today to discuss your project.