Ways a Print Shop Can Benefit Your Marketing Strategy

Printed marketing materials are still an effective way to reach a target audience, even in a digital world. Tangible printed materials can make a lasting impression, have staying power, and help build brand recognition. Bestype Printing is an experienced print shop in New York that has worked with many different industries to create sharp, professional marketing materials. Here are several ways a print shop can benefit your marketing strategy:

Design Expertise

Printing shops have years of experience with materials, colors, and binding options. They know which mediums might suit your project, from catalogs or brochures to posters and large-format prints. Each printing option has its requirements, and printing professionals will walk you through layouts, image clarity, color choice, and fonts. Brochures work well with simplicity, avoiding cluttered text or too many images. Catalogues can support impressive, large, and detailed imagery. Bestype Printing is a comprehensive printing shop with in-house production processes. We’re there to assist throughout the project and make sure our modern machines execute your design as requested.

High-quality Printing

A skilled design can lose fine details or feel washed out when printed with low-quality materials. High-quality printing features accurate colors, high-resolution images, and premium paper. Image clarity and precision help set professionally printed marketing materials apart from lower-quality options. A professional print shop will carry a variety of materials, like matte and high-gloss finishes, various paper weights, and large format options. Bestype Printing uses state-of-the-art printing technology to achieve maximum resolution. We also make sure all files are reviewed for quality and provide test proofs for approval before completing the job.

Finishing and Binding Options

Finishing techniques help enhance the quality of your finished materials. Annual reports, product catalogs, and marketing booklets utilize different binding options to help with presentation and durability. There are many binding options available from Bestype Printing, including:

• Perfect binding: Ideal for 250 pages or less, this is an economical option that uses a strong, hot-melt adhesive to create a softbound finish.
• Comb binding: Creates a book that lays flat with pages that are removable and replaceable, making it suitable for cookbooks, reports, or inventory manuals.
• Velo binding: A durable option that uses reinforcement at the front and end of the book. This works well for publications that will be shared or have many readers, such as legal briefs and business presentations.
• Tape binding: Employs a similar technique to perfect binding but with heavy-duty reinforcement.
• Spiral binding: Allows a book to lay flat and be used repeatedly without too much wear and tear. Many cookbooks use spiral binding because of its flexibility for thin books or publications up to a couple of inches thick.
• Saddle stitching: For small books less than 80 pages, saddle stitching is a machine-bound softbound option that can be reinforced. It is often seen in children’s books or magazines.

Fulfillment Services

Marketing materials typically require large orders to be fulfilled on time and without error. For campaigns running behind, a last-minute order might be necessary. Bestype Printing handles small and large projects with the same expertise and precision to get your materials completed on time. We print a variety of products, from flyers and brochures to banners, posters, and booklets. For tight deadlines, we also offer rush printing to deliver quality marketing products on a short timeline.

Choosing a Print Shop

Professional print shops are identified by their quality of work, materials, and expertise. Printed marketing materials are a highly visible way to communicate a brand’s identity and message. These products should stand out from the competition and create a positive impression. Bestype Printing works with you from the beginning to the completion of the printing job to make sure every detail is thought through. Learn more about our services and request a quote today.