Printing Power: How Flatiron Agencies Use Marketing Collateral to Build Brands

Businesses in New York City’s Flatiron District create a recognizable brand using printed materials to promote services and brand design. Bestype Printing offers in-house design and printing services for posters, flyers, and more. Here is how Flatiron agencies use marketing collateral to build brands:

Posters

Marketing collateral is printed or digital information used to promote products. Advertising and marketing agencies use printed material to advertise their clients’ brands. A well-designed poster communicates general information about a brand’s message, services, and products. It also showcases brand design and logos, utilizing color schemes and images matching a business’s other marketing materials. Posters can be placed in store windows, on walls in high-traffic areas, and used during presentations or trade shows.

Posters also provide visual opportunities for brand storytelling. Brand identity and values can be expressed through the quality of the posters. High-quality materials help brands stand out and express dedication and attention to detail. Agencies may use heavyweight paper and a laminate finish to protect the poster from the elements. A gloss finish helps sharpen details in photos and brightens colors. Unique shapes, such as the brand logo, also help differentiate posters. Bestype Printing offers high-quality poster printing services, including wide-format printing for larger posters. We make sure printed products align with your branding guidelines.

Banners

Large banners utilize bold graphics and text, typically using few words. They are often used in high-traffic areas to help develop brand awareness and recognition. Printing options for banners include vinyl, paper, canvas, and fabrics. Businesses can choose from pop-up banners, track banners, and double-sided banners. Agencies may post banners at outdoor events, fences and walls, parking lots, sporting centers, busy streets, and trade shows. Placing banners in areas that naturally catch the eye of passersby allows more potential customers to learn about the brand.

Flyers and Mailers

Building a brand includes creating a customer base and connecting with an audience. Flyers, mailers, and postcards allow for increased advertising distribution and brand awareness. They typically provide information about store openings, new products, and seasonal sales.

Marketing strategy includes identifying a brand’s target audience and placing flyers in locations where the audience is likely to be. Flyers can be handed out at community events and shows. They can also be placed on bulletin boards and left in coffee shops or libraries. Some agencies send mailers and postcards directly to offices and other organizations.

Brochures  

Brochures offer in-depth information about a brand’s services or products. They use an easy-to-read format and strong images to convey information and give audiences a detailed picture of what the brand offers. Distributing brochures at a booth during a convention or having them available in offices allows potential clients to learn more about the brand’s services immediately. Taking away the additional step of looking up information online can help retain a customer’s attention. We offer custom brochure services, providing different folding styles to help brochures stand out.

Professional Printing Services at Bestype Printing

Our print shop offers delivery and rush order services. We can deliver marketing materials directly to venues or exhibition halls. At Bestype Printing, design consultations are included in the printing process, allowing clients to get design feedback and recommendations for material types. We also provide hard and digital proofs to verify that the finished product will meet your marketing needs. Contact us today to learn more about our printing services.